What is digital marketing

Digital marketing is the process of promoting a business, product, service, or personal brand using digital channels such as social media, search engines, websites, email, and online advertising.

SCOPE OF DIGITAL MARKETING

Digital marketing offers diverse career opportunities in SEO, social media, content creation, paid advertising, email marketing, analytics, and e-commerce, helping businesses grow their online presence.

The scope of digital marketing is rapidly growing as businesses increasingly depend on online platforms to reach customers. It offers opportunities in areas such as social media marketing, SEO, content marketing, performance marketing, email marketing, and online advertising. With the increasing use of the internet and social media, digital marketing provides excellent career opportunities and helps businesses build their brand, reach a wider audience, and increase sales.

TECHINIQUES OF DIGITAL MARKETING

There are several type of digital marketing

1. Search Engine Optimisation

a)ON PAGE SEO

b)OFF PAGE SEO